The Moomin Book Bag design is based on The Book about Moomin, Mymble and Little My, the first Moomin picture book by Tove Jansson, which was originally published in Swedish in 1952 as 'Hur gick det sen? Boken om Mymlan, Mumintrollet och Lilla My'. The book was fully illustrated with all text written in rhyming verse in a box in the corner. Each spread of the book featured cut-out holes, having the reader catch a glimpse of the next pages and anticipate 'what happens next' ('Hur gick det sen?' in the original Swedish language). The English version is published by Sort Of Books.

Detachable wrist and shoulder straps
Made from high quality PVC with a poly-cotton lining
Zip and magnetic closure
Measures 20 cm x 6 cm x 15.5 cm